A few days ago I saw a similar sign on the side of the road. What came to mind was "Ok, so it's cheap. But how would they actually treat my dog or my cat? How carefully and compassionately is the procedure done? If it's so cheap, which aspect of the experience suffers to make it so? How well are the technicians trained?" The reflections that ran through my mind had to do with quality. Many things boil down to "how much" in our culture. We tend to quantify, and we want it cheap.
But what about the quality aspect? Fast food may be (relatively) cheap, but we all know about its quality - in the long run and in large quantities the stuff makes you sick. Cheap clothes are exactly that - they won't last as long as a higher quality item, they couldn't possibly. I could go on with more examples - cheap furniture, cheap kitchen gadgets, cheap tires. They all don't last long. It's not possible to make high quality items, or to provide a superior experience for cheap. We need to weigh quality versus price when purchasing an item or a service.
A summer or two ago my daughter wanted to get a manicure and we walked into a small salon on the way somewhere. The advertised manicure was cheap. We looked around. The place was in a strip mall, the smells were overpowering and toxic, the furniture looked institutional, and the atmosphere was, well, cheap. The whole thing about getting a manicure, at least to me, is to feel pampered, to experience a half hour of relaxation in a pleasant atmosphere. This place did not provide any of those experiences. We walked right back out and went elsewhere. Sometimes too cheap is too cheap.